Ghana Menswear Week (GHMW), the only men’s fashion showcase in the country will hold its 5th edition on August 27 and 28 in Accra after a year’s break due to the COVID-19 pandemic and the subsequent ban on shows in 2020.
This year’s event, dubbed, “Virtual Showcase” is in partnership with fabric brand Woodin Ghana, online fashion and lifestyle blog, Melange Africa and mobile telephone giant, Tecno Mobile Ghana and will be held virtually in line with the new normal of migrating events globally via the internet.
The Virtual Showcase edition will feature a ‘Business of Fashion’ seminar on Friday, August 27 via Woodin Ghana and Ghana Menswear Week and other partner online channels to a global audience.
The seminar is aimed at bringing together industry experts to share knowledge on men’s fashion, style and how fashion brands and creatives can leverage and take advantage of the online boom and migration to market their businesses.
The main runway show, which will feature the best of menswear designers and models in Ghana and across the continent will premiere on GHOne TV, Woodin Ghana, Fashion Gh TV and other partner online channels on Saturday, August 27.
Meanwhile, the official event website www.ghanamenswearweek.com has been outdoored to help promote participating designers and partners for this year’s event and beyond and also serving as an e-commerce platform for the public to buy the attires that will be showcased on the runway.
Ghana Menswear Week is an annual fashion showcase launched in 2016 by Fame Model Management.
The aim of GHMW is to create a platform for the showcasing of new collections by creative menswear designers and brands and also recognise emerging and established designers as well as models.